News

Category

  • Nice write up in The Picture Professional…

     ASPP_SHELDON_Page_2_500px ASPP_SHELDON_Page_3_500 ASPP_SHELDON_Page_4_500px ASPP_SHELDON_Page_6_500px ASPP_SHELDON_Page_5_500px

    Article by JOHN W. W. ZEISLER from The Picture Professional
    Art direction by Ophelia Chong

    NOAH SHELDON HAD BEEN TRAVELING back and forth from China to New York for work, where he is represented by Julian Richards, but when his wife, an architect and artist, was offered a job in Shanghai, they jumped at the offer. Aside from being able to raise his daughter bi-lingual, Sheldon would also have the opportunity to ingrain himself in a culture not often photographed. Now, when you look at Sheldon’s photographs, one of the most apparent things is what’s missing. He often refuses to show a finished product. Instead, he brings the viewer into a moment of process; an empty stadium, the politician on his way to the stage, models receiving last minute instructions backstage before heading down the runway. There is something unnerving but also invigorating about this, and Sheldon’s new project Weightlifters continues in this vein.

    For this collection, Sheldon got the opportunity to photograph members of the Chinese national weightlifting team preparing for the London Olympics. It is a precise and captivating essay on the process of training the body for a Herculean task.

    He blends relaxed portraits of the men and women with staged shots that show off the athletes’ statuesque bodies. There are also several compelling images of the artifacts of the gym, where the athletes have spent most of their lives—damp towels, the daily log book of accomplishments, the fading colors of weights. A sweaty, humid light pervades the images. The effort and preparation of the athletes is palpable.

    In China, photography is sometimes a difficult passion. A crumbling wall or old building may call out to a photographer, but such documentation is not always welcome. Sometimes the sight of Sheldon setting up his tripod draws the attention of Chinese officials who don’t want him photographing old things. He says, “I’ve gotten really good at taking quick pictures of everything my minder wants me to, then I go and photograph what I want to.” Sports photography can be even more difficult because the athletes are important representatives of China’s image abroad, and access to them is limited. As in much of East Asia, sports academies are common in China, and Sheldon had been trying to do a project about them for a while. When he was finally granted access to photograph a school in Beijing, he hopped on a plane only to arrive at the location and be turned away for being a foreign photographer.

    Undaunted, Sheldon turned to an art director friend who had just been asked by Nike to do a shoot. The Nike imprimatur had enough cachet to get Sheldon over the hurdle of “sensitive matters,” and he was able to visit a sports school for weightlifters. Although Sheldon had limited access, only two minutes with each athlete, he was able to snap enough to cull into the sixteen images he finally chose. Many of the lifters he photographed went on to cover themselves in Olympic glory, but somehow these before shots tell a more intriguing story. They are relaxed, down-to-earth, and atmospheric, eschewing the spectacle of sport for the quiet moment. Even the photos of the athletes as statues have a playful quality, displaying the humility and dedication of the men and women.

    He’s made the most of his time in China. In addition to his professional work and artistic projects like Weightlifters, he maintains the photoblog Far East Broadway where he displays photos, often portraits, of his time in China. Spending a good deal of time in factories, he often thinks of Lewis Hine’s photographs, and these photos carry a casual, everyday quality, documenting the diversity of the country. He says, “When the West thinks and depicts China, it is so often huge masses of conforming people.” However, living there has allowed Sheldon to contextualize and sympathize. He has come to believe that China is “a land of eccentrics with a quiet kind of individualism expressed in small gestures.” Weightlifters, with its soft-spoken candidness, gives viewers one such glimpse into this unexpected perspective.✹

  • Converse’s Get Dirty campaign…

    I had a great time shooting Converse’s Get Dirty campaign for greater China. It was super fun.
    We set up a seamless backstage at a concert in Shanghai sponsored by Converse – I photographed all the bands that played right before and after their set. We featured band members from Hell Yeah, New Pants, Queen Sea Big Shark and more.

  • Olympic weightlifters on Nowness…

    I am happy to say that I have a story about the Chinese Olympic weightlifting team on Nowness today. 

    An amazing day at the Chinese national sports training center in Beijing.

    I had the honor of photographing Wu Jingbiao (吴景彪), Zhang Jie (张杰) Lu Xiaojun (吕小军),
    Zhou Lulu (周璐璐), Li Xueying (李雪英) and Tian Yuan (田源).

    Zhou Lulu is considered the worlds strongest women after winning the gold medal and beating the world record in the process!
    Lu Xiaojun both won a gold medal and beat the world record as well. Li Xueying won a gold medel and Wu Jingbiao won a Silver Medal.

    Click here to go to the Nowness story.

    Or to see more photos from the shoot click here ->

  • Happy Chinese New Year...

    A short video I shot from my apartment in Shanghai on Chinese new year 2012 of fireworks.
    It get's interesting around the 1 minute mark.

    Tags

    Categories

  • Kazakhstan for NOT Magazine...

     

    I have a 46 page story in the current issue of NOT Magazine - a great new magazine by Les Suen out of Shanghai.
    The writing is by Ellen Lai and Parii.
    Thanks to all the super helpful people we met in KZ, especially Vitaliy Kotov, Kuat Sagintayev, and Victor Magdeyev.




















  • Women in the Military...


    First Lieutenant ADRIENNE SERBAROLI, Quantico, VA

    A couple of months ago I shot a story for Barnard Magazine about alumnae in the military.
    It was a pleasure to meet such interesting and smart women and hear their stories about life in the military.


    BONNIE O'LEARY, Aurora, CO


    Captain KATHERINE DIEFENBACH, Washington, DC

     

    Tags

    Categories

  • Terrence Koh for GQ Style China...




    A story I shot about Terrence Koh for the first issue of GQ China Style.
    Excited to be working with GQ China - They have a great crew in the art department!
    CD: Vicson Guevara AD: Roxane Zargham Writer: Aric Chen

    < home >

    Tags

    Categories

  • Now from China and New York...

    I am happy to be writing this from my new home in Shanghai!

    I am available for projects in China as well as any where else in the world as usual.
    Now a local in Shanghai and New York City!

    Contact info...
    my phone number in Shanghai is +8613661885467
    and in New York +19177213243

    Tags

    Categories

  • GE Annual Report...

    Zhanfeng Xing Architect/Engineer, GE Healthcare China

    I had the pleasure of photographing and interviewing GE employees Jinlei Chen, Wayne Zhang and Zhanfeng Xing (pictured above) in Beijing for the 2010 GE Annual Report. I also produced and shot video interviews of the team for the iPad app and website versions of the report. It was interesting to hear how they are developing products to expand access, lower cost and improve the quality of healthcare in China, especially in rural areas.

    Client: GE
    Agency: Addison
    Art Producer: Marcie Heffron

    You can see the report here...
    http://www.ge.com/ar2010/china-healthcare.html


    Tags

    Categories

  • New Balance RUN FASTER NYC...

    Fun project shooting some ads for New Balance that seemed to magically appear one morning all over New York City.

    Client: New Balance
    Agency: Arnold
    AD: Luke Perkins
    AB: Andrea Ricker

    Tags

    Categories

  • Dwell...





    A feature I shot for the DEC/JAN 2011 issue of Dwell about a conversion of an old school house in Milford PA.

    Tags

    Categories

  • Pompeii for Apple...

    In August I had the pleasure of visiting Pompeii for Apple to document a team of archaeologists led by Dr. Steven Ellis and Dr. Eric Poehler. The photos tell a story about how Dr. Ellis with the help of the iPad has revolutionized the way scientists work in the field. Pompeii is a magical place - so cool to get to walk around the site at sunrise before any tourists arrive. The whole experience was wonderful. Check it out here http://www.apple.com/ipad/pompeii/










    Tags

    Categories

  • Washington Square Park 9/29/10...






    When I started out as a photographer I was way too shy to take portraits of people I didn’t know.
    I gave myself an assignment to hang out in parks and take portraits of people.
    The two rules I gave myself were 1) I had to ask if I could take their pictures, and 2) the more awkward I felt about asking them the more I forced myself to.
    At the beginning of this exercise it would sometimes take me 30 minutes before getting the courage up to approach – I would follow them through central park at a distance hating myself – feeling like a stalker. I worked on this more and more – and felt more comfortable with approaching strangers.

    In New York people say yes 99% of the time when I ask. I tried the same thing in Miami and people also said yes – but thought I was trying to pick them up.
    In LA it’s hard to get close enough to people to be able to ask. Too much personal space in LA?

    <click here to go back home>

    Tags

    Categories

  • Boulder for Bon Appétit...

    Just got back from a week in Boulder where I was shooting a feature for Bon Appétit.

    Tags

    Categories

  • iPhone 4...

    Check it out - a picture I took of rain on my car windshield has been chosen to be the default wallpaper image on the new iPhone!
    I am very excited about this - the picture and the phone.
    Congratulations to the people at Apple for all their hard work creating such a beautiful object!

    <click here to go back home>

    Tags

    Categories